Kanye West shows porn video to shocked Adidas execs during business meeting
By Bernie Zilio
October 10, 2022 | 4:38pm
In a bizarre business move, Kanye West played a pornographic film for shocked Adidas executives during a recent meeting.
The five-man gathering was filmed and included in a 30-minute YouTube video titled “LAST WEEK,” which was uploaded on Sunday.
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Footage of the get-together showed West and two of his representatives sitting with two Adidas execs on black stools set up in a semi-circle inside an empty room. Everyone’s faces were blurred out except for West’s.
The meeting began with the rapper-turned-designer, 45, holding his phone horizontally in front of the businessmen while a video played.
After several seconds,
one of the men asked, “Is this a porn movie?” to which West replied, “Yeah.”
“Jesus Christ,” one of them let out.
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The activewear representatives were shocked by the move.
Kanye West/YouTube
Despite their discomfort, the Yeezy founder continued to hold his phone close to their faces.
“Come on, man. Come on,” one of the guys finally said as he moved West’s arm and phone away from him.
The apparent point of the X-rated film was to draw a parallel between its plot and West’s business dealings with the activewear company, which handles the manufacturing of and distribution for his
billion-dollar Yeezy brand.
“I’m only gonna work with Adidas if he’s the CEO,” he said, pointing to one of his team members.
“You guys have done wrong by the company, by the business and by the partnership,” he went on. “The whole concept of this video is that the guy had cheated, so then the girl was like, ‘Well then I’m going to do the thing that’s your worst nightmare.'”
“This is your worst nightmare,” he said, looking directly at the execs. “
Your worst nightmare is not me hitting you. Your worst nightmare is not me playing the porn. Your worst nightmare is not me screaming. We’ve done all this.”
Pointing to the man he wants as CEO, he said, “That’s your worst nightmare.”
“And then worst nightmare No. 2,” he added, pointing to his other crew member.
“Is it your dream, or is it a nightmare? What are we doing?” one of the Adidas execs asked.
One of West’s liaisons replied, “What you’re feeling right now is extreme discomfort, and that is exactly the point because
when someone steals this man’s ideas, his creations, it’s like you’re stealing a child. These are all children of his mind, and you’ve kidnapped them.
adidas + KANYE WEST New Partnership Announcement
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"You guys have done wrong by the company, by the business and by the partnership," he said to the businessmen.
Jonathan Leibson
“There are Yeezy-inspired derivatives that are making significant revenue because people can’t tell the difference because it’s so inspired. … He’s angry, and he’s right.”
West interjected to confirm just how angry he is.
The same liaison continued, bringing up how West recently ended his partnership with Gap over allegations that the retail giant did not deliver on promises to release certain styles and open dedicated Yeezy Gap stores as planned.
“We terminated the Gap relationship, and they knew they did wrong,” the man said. “You guys know you did wrong, and your spirit of saying, ‘We can get to a place to live with your ask,’ that’s the starting point of the conversation.”
West and his liaisons told the Adidas execs that he is “angry.”
One of the execs agreed, admitting that he and his partner can “certainly do a lot better in the way [they] work with [West and his team].”
“That’s legal work. That’s legal work,” West responded.
His choice for CEO added, “I want to make sure that there’s a win, win, win situation going on here, and it starts with somebody feeling very highly disrespected. And there’s grounds for that, in my opinion.”
West then stood up and rambled about how he is “the king of culture,” adding, “Our army is so prepared. This is a different level of nuclear activity that no one will recover from.”“Adidas has to come and be like … ‘Ye, what do you want?'” he continued. “I’m not talking to you guys. I’m not arguing about money with people broker than me. I’m not arguing about ideas with people with lesser ideas than me.”
He then stormed out of the meeting.
In June, West called out Adidas over its Adilette 22 slide, claiming the shoe’s design was a ripoff of his Yeezy Slide. He referred to the former as a “fake Yeezy made by adidas themselves.”
The musician lashed out at his collaborator again in August, accusing the retailer of making business and design decisions behind his back.
He claimed the brand “brought back older styles,” “picked colors and named them,” “hired people that worked for [him],” “stole [his] colorways [and] styles” and hired a general manager — all without his knowledge or consent.
It remains to be seen whether West will sever his working relationship with Adidas, though he did threaten last month that he would when his contract was up.
But Adidas may beat him to the punch. Last week, the company announced that its partnership with West was “under review” following the rapper’s “White Lives Matter” T-shirt scandal.
In response, the Yeezy designer fired back, “F–K ADIDAS I AM ADIDAS ADIDAS RAPED AND STOLE MY DESIGNS.”
Maybe Dunlop & the rest of the dairy industry should have a little word, since his designs look exactly like food PPE
Yeah, £12 not £1200 like Kopy-Kanye's
Honestly I see slaughterhouse workers when I see his clothes.